Orchid Male Cancer Awareness Week 2017
The ninth annual Orchid Male Cancer Awareness Week took place from the 3-9 April 2017. The campaign focussed on male specific cancers and in particular testicular cancer, highlighting the warning signs and symptoms, promoting self-checks and encouraging an early diagnosis. There has been excellent coverage of the Awareness Week with over 335,000,000 OTS (opportunities to see) including 16 national media mentions. Highlights include features in The Independent, The Sunday People, The Mirror, Huffington Post, The Weekly News, Chat magazine, Mirror Online, The Sun Online and The Express Online. Macmillan Cancer Support actively promoted the Week to their supporters.