Male Cancer Awareness Week 2018 and Awareness Week 2017
The tenth annual Orchid Male Cancer Awareness Week took place between the 9-15 April 2018. The campaign focussed on male specific cancers and in particular prostate cancer. Campaign highlights included:
An independent survey ‘Men’s Attitude to Prostate Cancer Risk’ was commissioned(i). The survey results revealed a worrying lack of awareness amongst men of prostate cancer, its symptoms and risk factors. Of particular concern is the lack of awareness amongst those men at potential high risk of developing prostate cancer —men aged over 50, black African and black Caribbean men and men with a family history of prostate cancer. Other survey results revealed: 31.4% of UK men say that they know nothing about prostate cancer, 60.4% of men say they are not confident in identifying the signs and symptoms of prostate cancer, 74% of men are not aware that prostate cancer most commonly affects men aged over 50 and 57% of black African and black Caribbean men are not aware of their risk of developing prostate cancer.
In response to the survey results, the ‘F.A.C.E. up to prostate cancer’ campaign was developed to encourage men to think about and be aware of the key risk factors associated with the development of prostate cancer. Campaign activities included a ‘F.A.C.E. up’ infographic and poster, consumer and trade media drives, social media content, MP ‘selfie’ campaign and website content.
(i) The Orchid survey was conducted in March 2018 by Censuswide and canvasses the opinion of 1,101 UK males.
The report ‘Prostate Cancer —Britain’s Growing Problem’ was launched. The report presents current and future data regarding prostate cancer incidence and commentary regarding the key issues from some of the UK’s leading experts in this field including Greg Shaw, Consultant Urological Surgeon at University College London Hospitals, Professor Frank Chinegwundoh MBE, Consultant Urological Surgeon at Barts Health NHS Trust and Dr Jenny Coxon, Brighton GP and Secretary of the Primary Care Urology Society. It also sets out a ‘call to action’ on prostate cancer to create greater awareness of the current issues facing patients, healthcare professionals and policy makers. These include investment in awareness campaigns, improved diagnostic tests, research and specialist support, in particular addressing the shortage of Clinical Nurse Specialists.
Orchid’s Male Cancer Awareness Roadshows were held in Burnley, Great Yarmouth, Nottingham and Glasgow.
A new Male Cancer Awareness Week poster and resource pack was sent to health centres, offices, schools, colleges, libraries, sports centres and shopping centres.
The annual Orchid River Run took place on the 11 April at Paternoster Square, London. The events was the most successful to date raising over £6,100.
The Week generated over 120 pieces of coverage including 19 national newspaper articles and four broadcast features. Highlights included features in The Times, BBC Online, The Daily Mail, The Independent, The Sun, Huffington Post, The Daily Express, ITV This Morning, London Live and Sky News. There were over 337,000,000 OTS (Opportunities To See).
We were delighted that 34 Members of Parliament shared the Week and the ‘FA.C.E. up to prostate cancer’ campaign infographic on Twitter —including the Shadow Public Health Minister and the Leader of the Liberal Democrats and became the trending twitter topic by Parliamentarians during the Awareness Week. Three Members of Parliament also wrote blog posts about the campaign and Ed Vaizey MP wrote about it in his local newspaper.
The ninth annual Orchid Male Cancer Awareness Week took place from the 3-9 April 2017. The campaign focussed on male specific cancers and in particular testicular cancer, highlighting the warning signs and symptoms, promoting self-checks and encouraging an early diagnosis. There has been excellent coverage of the Awareness Week with over 335,000,000 OTS (opportunities to see) including 16 national media mentions. Highlights include features in The Independent, The Sunday People, The Mirror, Huffington Post, The Weekly News, Chat magazine, Mirror Online, The Sun Online and The Express Online. Macmillan Cancer Support actively promoted the Week to their supporters.