Male Cancer Awareness Week 2020
CHECK CHECK CHECK
As you know Orchid Male Cancer Awareness Week was delayed from April because of the coronavirus pandemic and ran from 28th September – 4th October. In response to low male cancer awareness and people not presenting with cancer symptoms in the current pandemic, the WEEK focussed on the value of being aware of the early signs or symptoms of testicular, prostate and penile cancers and the importance of getting checked out by your GP if you have any concerns. In light of the Covid-19 environment much of the campaign was delivered digitally.
Cancer has not stopped for Covid-19 and our message has remained clear throughout the pandemic – men with potential prostate, penile or testicular cancer symptoms should contact their GP to get them checked out and this message was reflected in our Awareness Week digital campaign.
We introduced the campaign via a number of posts in advance of the Week and then delivered it through a series of highly visual daily posts with a mix of facts about each male-specific cancer and the signs and symptoms to look out for. Some examples are included on this page.
Orchid’s 2020 Awareness Week campaign CHECK CHECK CHECK was timely as we knew from calls to Orchid’s Male Cancer Helpline that many men had been reluctant to access services, whether because they wanted to protect NHS resources or because they were concerned about the risks of doing so. Worryingly too, evidence shows that the number of people who presented to healthcare professionals with potential cancer symptoms during the pandemic has been lower than would have been expected in the period. This could lead to later presentations with a poorer prognosis when people do present, possibly through emergency routes. Yet so often it is the cancers found early which are the easiest to treat.
We are pleased to report that we received a good response to the campaign with posts being shared both by followers and non-followers alike, to help get across Orchid’s key messages, to help people better understand the potential risk factors, signs and symptoms and the need to seek help from a healthcare professional if they have a concern. We are delighted to report that through our three social media platforms we reached 334,027 people with these timely messages.