Ladbrokes Bingo #meatand2veg campaign
In November 2016 Ladbrokes Bingo encouraged people to support the fight against male cancer by running the #meatand2veg campaign to spread awareness and raise funds. Ladbrokes Bingo encouraged people to take a picture of their food and share it on social media using the hashtag #meatand2veg. Donations were triggered when people shared their pictures.
The campaign in support of Orchid aimed to raise awareness by highlighting the need for men to check their proverbial ‘meat and two veg’ regularly.