Britain’s Manliest Man – Alun Pepper

Cheshire RAF Officer Alun Pepper, 43, from Crewe, beat off stiff competition from over 1000 other hopefuls to be selected as one of forty finalists in the contest, run by leading men’s grooming brand The Bluebeards Revenge, Men’s Fitness magazine and male cancer charity Orchid. He has now gone on to defeat all 39 of his opponents, triumphing in an online public vote to take the coveted title. Alun becomes an ambassador for Orchid, helping to convince men to ‘Man Up and Check’ for the early signs of testicular cancer – the key message behind the campaign.

Rebecca Porta, Chief Executive of Orchid, explained the importance of raising awareness of male-specific cancers: “Every day, 6 men in the UK will be diagnosed with testicular cancer. Despite these statistics, over 70% of men still don’t know how to examine themselves. Even more alarmingly, a further 20% have never even thought about self-examining.”

In spite of macho pursuits such as kickboxing, skydiving, climbing and going to war in his role as an RAF Fast Jet Weapons System officer, Alun insists that his passion for spreading the word about the cause is the attribute that most effectively demonstrates his manliness.

Alun Pepper

The cause is of particular significance to the winner, who survived testicular cancer himself back in 2006. He said: “I’m thrilled to have won the title of Britain’s Manliest Man. The main reason I entered the competition is because the cause is something that really resonates with me – I found out first-hand how vital it is to be aware of the early signs of testicular cancer, and if I hadn’t known what to look out for then I might not be here today.”

Nick Gibbens, spokesman for The Bluebeards Revenge, said: “We had a vast number of entries to the competition, and there were some really strong candidates boasting all manner of manly jobs, muscular physiques and macho hobbies. But what makes Alun a real winner in our eyes is his bravery in speaking out about his own experiences with testicular cancer. He is living proof that suffering the disease and receiving treatment for it will result in no loss of manliness whatsoever. Alun will have the chance to spread a very important message, and potentially save some lives in doing so. “

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