Media Top Tips

Local press love hearing all about people in the community doing their bit for charity. By getting your fundraising featured in local press really helps raise awareness of Orchid and encourages even more people to sponsor you!

Give your local paper a call and ask to speak to the news desk – by doing this you will find out who to send your press release to. Be sure to include a great photo as it helps to grab the media’s attention!

Press release tips

  1. All press releases must start with – For immediate release: day/date/month/year
  2. The headline should be short and informative. When a journalist is trawling through the numerous press releases they receive, a catchy headline will grab their attention.
  3. The five “W”s and the “H” as follows: Who?  What?  Where?  When?  Why?  How? This is the crux of all news. Any good news story provides answers to each of these questions.

For example, if you wish to cover a story about a local sports team fundraising for Orchid you will need to answer the questions;

  • Who is the team? Who is the coach?  Who are the prominent players?
  • What sport are they playing? What is the fundraising event?
  • Where is it being held?
  • Why are they fundraising for Orchid?
  • How are they going to fundraise? How much training and preparation do they need?  How much money did they/ do they plan to raise?

Social Media Tips


More people visit JustGiving pages via Facebook than any other social media channels. Therefore it is the best place to post links to your online fundraising page! When promoting your fundraising on Facebook make sure you;

  • like our Facebook Page –
  • tag Orchid in your posts so everyone can see the work we get up to in our fight against male cancer
  • include your online fundraising page link when updating your status or posting news about your fundraising – this way all your friends will know where and how to support you
  • get your friends to share and ‘like’ your status
  • post photos or videos on your wall and ask as many of your friends to like them so more people will see the post on Facebook


Twitter is a fantastic place to give a big shout out about your fundraising. If your tweets are snappy and include interesting info – new could spread fast with some retweets from your friends, family, employers and colleagues!

Be sure to:

  • follow @Orchid on Twitter and mention us so we can favourite and retweet you
  • tell everyone what you’re doing e.g. I’m fundraising for @Orchid by…
  • include links such as your JustGiving page or any local press coverage – head on over to to shorten any links for Twitter
  • include photos or video to make your tweets super interesting

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