New Orchid Trustee Appointed: Jerry Shedden

Jerry has been a Vice President of Orchid for almost 20 years and is honoured and delighted to become a Trustee.

His background is steeped in the Drinks Industry and he is currently a Sales Director at BrewDog, but has over 17 years of Director-level experience across well-known brands such as Sipsmith, Heineken, Bacardi and AB InBev, but started his career with Coca-Cola.

His key skillsets are driving transformational change and strategic projects that deliver bottom line growth in complex organisations. He describes himself as an inclusive people-orientated leader with a natural ability to build, develop and inspire high-performing teams to achieve their full potential.

Without doubt, this stems from his background as a Professional Rugby Player, primarily with Exeter Chiefs, and Jerry’s connection with Orchid and our Chair Colin Osborne, goes back to this era in 2003 when he himself was diagnosed with Testicular Cancer. Like most young men, he had very little knowledge of Testicular Cancer or the associated symptoms. Since then, he has done numerous talks to Schools, Universities and Prisons to raise awareness.

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