Orchid’s Testicular Cancer Awareness Month Campaign
Orchid’s Testicular Cancer Awareness Month campaign made a major impact across social media through a powerful collaboration with renowned sports broadcaster and testicular cancer advocate Sam Matterface.
By combining celebrity influence with authentic lived experience, the campaign successfully cut through the noise to engage thousands of men with vital health messaging around testicular cancer, early diagnosis, and life after cancer.
Across Instagram, Facebook, and X, the campaign generated:
- Over 20,000 views
- More than 15,000 people reached
- Over 340 direct engagements and interactions
- A predominantly male audience reach of up to 78%
The campaign reel proved especially successful, achieving almost 10,000 views on Instagram alone and reaching more than 11,000 people, demonstrating the strong public response to relatable, high-profile storytelling.
Sam Matterface’s involvement brought credibility, visibility, and emotional resonance to the campaign. As a respected national broadcaster who has personally experienced testicular cancer, his willingness to openly share his story helped normalise conversations around male health, challenge stigma, and encourage men to seek medical advice sooner.
The success of the campaign highlights Orchid’s ability to deliver impactful, celebrity-supported awareness initiatives that resonate with audiences and drive meaningful engagement with male cancer awareness messaging.